We organized MINI Pop Up Showroom in the two cities where the brand is most loved – Sofia and Varna. We wanted to introduce the current and new fans to the world of MINI – not only as the great car they know, but as a way of life. For this, we collaborated with famous street artists Maze, Dustwo, GRTS and Fellon, who created their pieces during the 3-day events and we had a live DJ sets by DJ Marcon and DJ Jijo. For the more curious visitors the program included workshops by Cactus lab and lectures with Valeri Guyrov and Hristo Topchiev, who talked about Sustainable Urban Environment and Neno Belchev who shared his view on Art in different environment.
MINI POPUP SHOWROOM
BMW GROUP BULGARIA